Hi there, my name is Kevin Hill. I am a direct response copywriter who specializes in writing copy for online businesses.

My promotions have created over 6 million dollars worth of wealth for my clients to date. In fact, my last promotion made my last client over $50,000 in under 48 hours.

I don’t say this this to brag, of course. I just like to let my results do the talking.

You see, I’m actually a pretty humble guy.  I’m just not one of those people who promises to “skyrocket your profits” without having a track record to back up my claims.

I’m able to make my clients a lot of money because I’m able to research the HECK out of my projects. Research comes easy to me since I used to perform biodefense research for the Army in a previous life. (I have a Master’s degree in Biochemistry, Microbiology, and Molecular Biology).

Nowadays I use my research skills to write copy for clients and my own products. This puts me at an unfair advantage over other copywriters and marketers because lack of research is #1 reason why promotions…and businesses…fail.

So feel free to look around to learn more about me. And while you’re at it, claim your complimentary copy of my 52-Point Advertising and Copywriting Checklist on the right.

It outlines 52 conversion-boosting elements you MUST have in your promotion if you want to have a successful ad campaign.  Seriously, this is something you’ll want to laminate and have within arm’s reach at ALL times throughout your wealth-building journey!

I Used To Sell My 52-Point Advertising And
Copywriting Checklist For $27…
But You Get To Download It For FREE!

All you have to do is enter your name and email in the form on the right. You’ll get your checklist emailed to you immediately. Oh, and you can read the original sales page for the checklist here:   Kevin Hill’s Advertising And Copywriting Checklist. 

Just a heads up: you’ll be added to my email list when you claim your copy of my checklist. You’ll receive blog updates and other cool stuff that’ll help you write better copy and make more money.

And you’ll also get the occasional special offer where I’ve been known to offer up to 90% off my products and services.  Sometimes I’ll even release my products for free! You’ll never know…and that’s why you need to enter your email address above to get “in the know”.

Oh, and if you’re looking to hire a copywriter, feel free to click at the bottom of this post. You’ll get to read more about why I could be the right guy for your next project.

You’ll also get to take a look at several promotions I’ve created (one promotion raked in $300,000 in 7 days!) and read about previous clients who are thrilled with my work. Good stuff.

Thanks, I look forward to helping you out!

Kevin Hill

Direct Response Copywriter
“The Professor of High Response”

Click Here To Read More About
How I Can Make You More Money
Thanks To The Power Of My Words!

I remember it like it was yesterday.

I was at an internet marketing seminar 5 years ago. A semi-famous internet marketer sold me into a monthly coaching program.

It seemed like a great idea at the time. I was going to get personal 1-on-1 coaching and attend quarterly seminars with this “guru”.

Awesome, right?

Wrong.

The marketer never fulfilled on the coaching program. And the worst part is my card kelt getting dinged $297/month.

There was no customer support number to dial.  And sending tickets to the “support help desk” was like sending emails into a black hole.

I eventually performed a chargeback through my credit card company and won. And I got my credit card to block any future billings from this guy.

Yes I got my money back.  But it cost me a lot of time, money, and angst.

Nowadays when I shop online I do my due diligence before I buy. Why?

Because I Promised Myself I Will
NEVER Get Screwed Over Like That Again!

And that’s what’s going through every one of your prospect’s head when they read or watch your sales pitch.

They’re already inherently skeptical because 99% of them have been “screwed over” on some kind of financial transaction.

It could have been something simple as buying a $0.99 pen from Walmart that broke 3 days later. Or it could have been something as expensive as buying a car that ended up being a lemon.

It doesn’t matter. Everyone has been “screwed over” somehow. And your prospects are always reading your sales pitch with that “skepticism” hat on their head.

Here are 2 lines you can insert into your copy that can easily quell any skepticism in your prospect’s mind. I usually try to fit these in in most of the long-form copy I write–usually sales letters and video sales letters.

1) “But I know you’re a little skeptical. But if you suspend your skepticism for the next 3 minutes and read every single word of this message, you’ll discover how to (insert big benefit).

This line acknowledges the skepticism that’s going on in the prospect’s mind. You should always try to “enter the conversation going on in your prospect’s mind” in your copy, as the great copywriter Robert Collier once said.

I usually put this line at the beginning of a pitch…usually after I reveal the Big Promise. The Big Promise is, of course, the main benefit (weight loss, more money, more free time, etc.) that product or service is going to provide the prospect.

2) “You simply cannot make a mistake here.”

This line is powerful. That’s because each person fears when buying something that the product will break down, the service provide will under-deliver, or they’ll get “screwed over” again.

In other words, they’re afraid they’ll make a mistake when they purchase.

I usually put this line after the guarantee. You never want to just state your guarantee and call it a day. You need to explain how the guarantee will benefit them by, again, entering the conversation that’s already going on in your prospect’s mind.

And, like I said before, every prospect has been “screwed over” in some form or another.

(See a pattern here?)

People are exposed to 5000 marketing messages every day according to the market research firm Yankelovich Inc.  And people are inherently skeptical of advertising–unless it’s from someone they trust.

So test these 2 lines in your copy. They will help your prospect get over the skepticism that’s going through their heads.

(That is, until they see another sales pitch…)

Talk soon,

Kevin Hill
Direct Response Copywriter
“The Professor of High Response”

Hi gang.  Just got back from the 2012 Glazer-Kennedy Superconference in Dallas, Texas.  Don’t care much for their football team (Redskins fan here) but it is a very nice city.

Oh, and I got to meet the Man himself:

Kevin Hill meets Dan Kennedy

I also got to meet Larry Winget, the “Pitbull of Personal Development”. Definitely one of my favorite authors/speakers.

Kevin Hill and Larry Winget - The "Pitbull of Personal Development"

If you’ve never been to a seminar like this, you definitely need to go.  You get to meet a lot of like-minded people and discover a LOT of cool stuff.

OK, enough name-dropping.  Let’s get down to brass tacks.

Here are the top 3 things I learned at the Superconference.  I paid a lot of moolah to attend this event, so I’m really hooking you up here.

1) Get People Offline As Soon As Possible

Yes, email is cheap. But when’s the last time you got ticked off about all the emails landing in your Inbox?  And how many of you have a separate email address just for the “marketing” emails?

The prevailing theme throughout the Superconference is to take people offline as soon as possible. That means collecting their name, addresses, and phone numbers (if possible) and sending them direct mail instead of relying on email.

Dan Kennedy gave several case studies on how some of his clients were able to get up to a 100:1 return on investment with direct mail.

This is mostly due to the tangible aspect of direct mail–as it’s a physical “thing” that comes in the mailbox.  Versus an email that easily gets buried as the day goes on.

Question: How many of your email Inboxes look like this?

Kevin's Gmail Box - Crazy!

That’s right, this is my actual Gmail account.   I get a lot of marketing emails and, as you can tell, I don’t read all of them.

Whereas I’ll only get 1-2 marketing pieces a day in the mail.  And most of these are “one-off” mailings from local companies that are horribly written.

I know I’m going to be implementing direct mail in my own business when following up with clients.   This was probably my biggest takeaway from the entire conference.

Oh, and as an aside, Dan Kennedy consults with some of the largest Internet marketers on the planet.  And you know what? They secretly rely on direct mail to build their business.

Of course, you won’t hear any of these guys advertise this–since they’ll lose the moniker “internet marketer” if word got out.

2) Don’t Be Afraid To Overspend On Leads

Dan Kennedy mentioned that one of the biggest fights he has with clients is they want to naturally find ways to get leads for their business as cheaply as possible.

They want to find out how they can get leads through the search engines because it’s “free”. And they’ll fight over whether or not to put the glossy cover on their 25-page lead generator report–or if a plain black and white cover will suffice.

He said that the more you spend on leads, the more profit you’ll extract from them.  Generally speaking, of course.

For example, you can get prospects to enter their name and email address to download a free report they’ll save to their hard drive–and never read again.

Or you can get prospects to enter their name, email address, and phone number to receive a free physical report in the mail.  Sure you had to pay more money to print out and ship the report.  But now you’ll have the prospect’s mailing address–and a physical “thing” in their possession that serves as a constant reminder of you.

I know one marketer who spent a lot of time and money to get ranked high for a keyword in his niche.  He was able to crack the first page of Google before long and was able to get tons of traffic like crazy.

However, he found that most of these people finding him under that specific keyword were just “looky-loos” searching for free information.

Sure, he built a HUGE email list, but they were mostly freebie seekers who weren’t responding to his offers.

3) Follow Up Both Online AND Offline

You’ve probably heard the marketing axiom that your prospect has to be exposed to your marketing message 7 times before they’ll buy.  And all you have to do is load up 7 emails in your autoresponder and call it a day.

I already covered how email can be easily ignored earlier in this blog post.  Sure it’s easy and cheap, but you’re probably getting bombarded by emails as we speak.    And I’m sure you’ve sent an email to a friend or client–only to find out it got thrown into their SPAM folder.

That’s why hitting your prospects and clients online AND offline is critical.  This could be through a simple monthly newsletter, postcard, or 2-page mailing.  Any Glazer-Kennedy customer can testify to the fact that they do an awesome job of following up through email AND direct mail.

I hope this was helpful to you.  I’m definitely going to be implementing these tips into my business–and you should too.

Take care,

Kevin Hill
“The Professor of High Response”