5 Ways To Boost Credibility On Your Website
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We are living in an extremely over-advertised world. Billboards and television blares advertisements at us on a daily basis.  As marketers, it’s hard to cut through all this noise to reach our prospects.

Because of this advertising burnout, prospects are becoming more and more skeptical and transparent of advertising every day.  In other words, today’s prospect doesn’t want to believe you when they receive a promotion from you!

Think about it: nobody wakes up thinking to themselves: “I want to read some ads today!” Except for copywriters, of course. 🙂

Here are 5 things you can put in your promotions to boost credibility–and conversions.  Some of these are external of your actual promotion so make sure you include them as well.

1) Include More Testimonials In Your Promotions.

I gave some specific guidelines for testimonials in this blog post.  Proof is the #1 reason why promotions fail because prospects do not believe what you’re saying, and the best way to include this is testimonials.

2) Bolster Your Case Studies.

Case studies are basically longer testimonials.  If you’ve had a lot of people get the desired benefit from your product/service, it makes sense to get their FULL story and include that in your promotion.

People love stories and reading a customer’s story of how your product solved their problem can boost readership of your promotion and boost your conversions.

3) Insert Clear Contact Information.

Don’t be like one of those businesses with no contact information! Put your address and phone number on your site.

If you’re vary of putting your home address on your site, just get a P.O. box or (better yet) find a mailing store like the UPS Store that allows you to use a real street address.

Regarding phone numbers, I have a Skype number I pay $4/month to operate and $15 every 4 months to maintain and I can make unlimited calls in the US.  You can see it on my site here: http://www.kevinhillcopy.com/hire.  Very few people call me but having a phone number on your site is a huge credibility booster.

4) Put Your Face On The Promotion As Much As Possible.

If you’re the face of the company, you should put your face out there as much as possible. This is something I hesitated with for a long time, but I felt people would connect with me better if they put a face with a name.

Now you’ll see me on all my promotional materials. It simply tells people you’re a REAL person…and not a person hiding behind a computer screen with a fake name.

5) Start A Blog And Social Media Properties like Twitter and Facebook.

When people type in your name and your profession into Google, does your name show up on the first page of the search engines?  It’s extremely easy to Google anyone up these days, so now is probably time to get rid of the drunk pictures you might have posted on your Facebook profile.

What you need to do is create a blog with your name in the URL.  If www.name.com, try, www.therealyourname.com or register a .co domain…like I did.  Then start blogging 2-3 times a week.

You should also set up a Linkedin.com, Twitter, and Facebook profile.  Linkedin is huge because they get ranked high in the search engines and you could easily rank first in Google for your name.

(Unless your name is the same name as a television show that ran only 1 season…like yours truly).

I don’t know how many times I get an email promotion promoting an ebook, course, membership, etc. and Googling them up to find out who they are.  It’s so easy to do…and you better believe your prospects are checking you out online before they yank out their wallet to buy from you.

I hope you go out and implement these credibility boosters in your promotions and marketing.

Until next time,

Kevin Hill

“The Professor of High Response”

Upsell Copy Tips: Don’t Make This Critical Mistake
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If you’ve ever been in a relationship, you know there are certain stages.

On the first date you’re just trying to get to know each other. You know, what they like to watch on TV, their hobbies, and where they work.

And as the relationship progresses and you’ve built a certain level of trust, you start to talk about other topics such as religion and politics.

In other words, you’ve already covered the “basics” and have built some trust with that other person…and now are attempting to deepen the relationship.

Now imagine how the relationship would progress if every conversation was like the first date?

…where you ask her basic questions like where she worked and what she liked to do for fun.  Things you’ve already discussed earlier on the first and second date?

Chances are she would think you’re a little strange. And she will let her phone roll to voicemail the next time you ask her on a date.

You see, that’s what a lot of marketers do when they write their upsell copy.  They go into the story of the product, their history, and “sell” prospects on why they should buy from them…

…the exact same thing they did with their first product!

Now in case you’re wondering what an “upsell” is…let me clue you in.

An upsell is a product offering either immediately after the first sale.  It is usually a product that is more expensive and related to the original offering.

Here’s an example: Let’s say you bought a copywriting course for $27. An upsell could be a more comprehensive course on copywriting…or perhaps one-on-one help from the copywriter herself.

In other words, the upsell is related to the original product. And skilled marketers use it over and over again since it is super-easy to get more sales right after the initial sale.

And, after writing sales copy for many upsells, I can tell you that the pitch is a little different for one reason:

Customer who see your upsells already trust you since, after all, they’ve just BOUGHT from you!

In other words, there is no need to go into your story or why people should buy from you again, since you did a good job of this on the original sales letter.

Otherwise, they wouldn’t have bought!

So the key is to get right to the point when it comes to writing your upsells.

Now let me share with you my 2-step formula for starting every single upsell letter. I have used this many times and it works like a charm.

1) Thank them for purchasing the previous product and tell them they are going to really get the benefits they desire from that product

2) …Then tell them you want to give them a rare chance to get even MORE benefits than they have ever dreamed about!

So let’s see this in action. Let’s pretend we just sold a “make money online” ebook and we are going to offer a more comprehensive course on internet marketing with our upsell.

Here’s an example of this copy in action:

Thank you for purchasing my ebook, “How To Make Money Online”.

I know you’re going to get a lot out of it and I look forward to hearing your success story when the cash is rolling into your bank account!

But if you are looking to take your money-making skills even further, then you’ll want to read every single word of this message.

Because I want to show you how you can accelerate your income without going through the regular “trial and error” everyone else has to go through…insert rest of pitch.

That’s it. No need to go into your story or why you are great…like you did in your initial pitch.

You see, when it comes to writing great copy, you need to tap into the brain of your customer and enter the conversation going on in their mind at that moment.

In the case of upsell, the customer just bought from you and trusts you. And they are probably hot to buy from you again.

That’s why you need to cut to the chase with your upsell copy. Get right to the point and you can get more sales.

Continuing the dating analogy I used earlier, you’ve progressed onto the second date. There is no need to use the same conversation you used on the first date since you’ve gained some level of trust at this point.

In my next post I am going to share with you a very important word you should always use in your upsells. This word could be more important than the actual headline (ouch…did I just say that?) so stay tuned!

Until next time,

Kevin  Hill

“The Professor Of High Response”

 

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